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Social Recruiting

Reach talents specifically – wherever they are.

Strategy & Objectives

  • Development of a customized social recruiting strategy based on target group analyses and measurable KPIs
  • Definition of candidate personas and selection of suitable platforms such as LinkedIn, XING, Instagram or Facebook
  • Building a strong employer brand through continuous content: insights into the team, visual content and authentic posts
  • Attracting passive talent through social ads and active sourcing – especially via LinkedIn and XING
  • Use of AI-supported tools to optimize target audience targeting, budget utilization, and applicant quality (AI Social Recruiting)

Content & Communication

  • Finely tuned address in “Sie”, “Du” or “Ihr” – depending on the target group and communication channel
  • Authenticity through active team participation: Regular contributions strengthen reach and trust
  • Employer branding content such as office insights, employee videos and event reports promote engagement and identification

Analysis & Optimization

  • Continuous success monitoring via social media analytics: Keep an eye on click numbers, interactions, reach and applicant quality
  • Data-based campaign optimization – for maximum impact with minimal wastage

 

GLOBAL Security & Consulting GmbH

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