
Social Recruiting
Reach talents specifically – wherever they are.
Strategy & Objectives
- Development of a customized social recruiting strategy based on target group analyses and measurable KPIs
- Definition of candidate personas and selection of suitable platforms such as LinkedIn, XING, Instagram or Facebook
- Building a strong employer brand through continuous content: insights into the team, visual content and authentic posts
- Attracting passive talent through social ads and active sourcing – especially via LinkedIn and XING
- Use of AI-supported tools to optimize target audience targeting, budget utilization, and applicant quality (AI Social Recruiting)
Content & Communication
- Finely tuned address in “Sie”, “Du” or “Ihr” – depending on the target group and communication channel
- Authenticity through active team participation: Regular contributions strengthen reach and trust
- Employer branding content such as office insights, employee videos and event reports promote engagement and identification
Analysis & Optimization
- Continuous success monitoring via social media analytics: Keep an eye on click numbers, interactions, reach and applicant quality
- Data-based campaign optimization – for maximum impact with minimal wastage
GLOBAL Security & Consulting GmbH
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