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What is a doorman?

A doorman is a specially trained security guard who provides a preventative presence , recognizes potential conflicts early and deescalates them – without being intrusive.

Typical tasks of a doorman:

  • Greeting & observing customers in the entrance area
  • Deterring shoplifting through visible presence
  • Friendly enforcement of house rules
  • De-escalation in conflicts or aggressive behavior
  • Supporting sales staff in security incidents
  • Documentation of incidents

A professional doorman combines attentiveness with tact , is well trained in dealing with people and ensures that customers and employees feel safe and welcome .

Visible security – discreet, respectful and confident.


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